2nd Annual OSS BSS Asia Pacific Summit

CONFERENCE PROGRAMME

Day One: 27 March 2008, Thursday
Day Two: 28 March 2008, Thursday

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Day One: 27 March 2008, Thursday

8:00 am

Registration

8:55 am

Chairman’s Welcome Address and Opening Remarks
Manoj Menon, Partner & Asia Pacific Managing Director, Frost & Sullivan, Singapore

9:00 am

Keynote 1: Successfully Navigating Legacy Business and Operational Support Systems Replacement

A leading mobile telecommunications company, Vodafone, will share how they embarked on a pioneering legacy applications replacement strategy akin to organisational heart surgery. In this session, Vodafone will highlight the key success factors in replacing their legacy business and operational support system infrastructure which helped them transform how they innovate and compete in the market place.

David Moss, Project Director, Vodafone Pacific, New Zealand

9:30am

Keynote 2: Enabling Customer-Centric Business Management

Oracle to discuss the critical business issues that need to be addressed as Communication Service Providers (CSPs) transform to effective and efficient customer-centric organisations. Focus will be on the importance of a common customer data record, what Communication Service Providers (CSPs) typically face when addressing this need and the critical obstacles that are slowing down progress.

David Sharpley, Vice President, Product Marketing and Channels, Oracle Communications, USA

10:00 am

Market Insights: OSS BSS Market Updates and Insights – Beyond FAB in Addressing Business Change

Discussion of present industry trends with presentation of recent market findings relating to customer centricity, customer experience management, data analytics, and IT/Telecom convergence.

Karl Whitelock, Senior Consulting Analyst, OSS BSS Global Competitive Strategies (OSSCS), Stratecast a division of Frost & Sullivan, USA

10:30 am

Morning Refreshments

11:00 am

Panel Discussion: Addressing Change Today - Successes and New Obstacles

This panel discussion looks at the challenges around managing the business with a “customer first” mindset. What has to change from traditional ways? Are these business strategies really working? What are the critical new business requirements?

Andrew Batten, Head, Next Generation Technology Practice, BT Telconsult , Singapore

Wudy Wu, Researcher, Network Operation Support Tech. Lab Chunghwa Telecom Lab, Taiwan

John Vernagus, Product Consultant,
Macquarie Telecom, Singapore

Vivek Srivastava, Director, Solutions and Strategy, Oracle Communications, Singapore

Moderator: Karl Whitelock, Senior Consulting Analyst, OSS BSS Global Competitive Strategies (OSSCS),Stratecast a division of Frost & Sullivan, USA

11:45 am

Securing Operational Efficiencies In ICT Operations Through Transformational Efforts

ICT businesses world over face a huge operational inefficiencies. Most businesses, especially those
serving Trans global corporations, are dependant on nuances of individual contracts.
The transition of legacy networks into NGN is introducing other challenges.

Commonly adopted strategies to counter these challenges are stove piped Operational practices and BSS/OSS solution strategies to address business demands along with the ‘band-aid’ approach, though this reduces business agility to a degree thus affecting Operators’ ability to remain competitive and retain industry-best cost performance.

Our presentation theme will identify the key challenges faced by ICT Operators, analyse their root causes and
investigate how to mitigate these through a combination of technology accelerators, process reengineering, and transformation efforts.

Krishna Kumar, Principal Consultant, Global BSS SI & Consulting, Tech Mahindra, UK

12:15 pm

Networking Lunch

1:30 pm

Panel Discussion: Convergence between IT and Communications

Network technology convergence and user device evolution are enabling customer focused “lifestyle services.” Network service creation and control combined with other real time OSS/BSS functions allow creation and delivery of services from the IT desktop. Digital commerce is critical of empowering such service models.

Regional telecom service providers will present a case study on new generation services and customer acceptable capabilities through the use of new technologies such as IPTV or a related new technology. The key is to demonstrate effective service offerings from the interaction between the IT and network operations groups.

Silke Weber, Head, Regional Operations, Asia Pacific, Orange Business Services, Singapore

Joseph Waring, Group Editor, Telecom Asia, Hong Kong

Jaideep Potdar, Head, OSS Unit, Tech Mahindra, India

Pawel Grochowicz, General Manager, Retail Transformation, Telecom New Zealand

Moderator: Karl Whitelock, Senior Consulting Analyst, OSS BSS Global Competitive Strategies (OSSCS), Stratecast a division of Frost & Sullivan, USA

2:15 pm

Real-time Charging And Bundling Considerations For Next-Generation Content Services

Communication Service Providers are increasingly evolving to the next generation of content services.
The evolution from simplistic, purpose-driven applications to service-delivery frameworks that incorporate multiple sources of content and configurable policies is well under way. This evolution demands a paradigm change in how charging and bundling is done.
A basic pre-requisite of charging and billing platforms in this scenario is scalable real-time capabilities.
This session highlights how billing systems need to adapt or re-engineer in order to support this irrevocable trend in the telecommunications industry.

Raghu Prasad, Chief Technology Officer, Comverse, Singapore

2:45 pm

Understanding the Customer Experience

This presentation discusses the holistic view to customer experience. To truly understand the customer experience is a demanding task, but highly rewarding in terms of the revenue gains as poor customer experience results a vicious cycle of higher costs in customer acquisition and churn rates and losses in market share. In many markets, the business pressures have shifted the focus from network coverage to customers and services - the origin of revenue.

Communications Service Providers need to understand what capabilities they need to maintain, and what are the factors to improve, because they have the most impact on customer decisions. It is a common mistake in this fairly new area to select one simple application to measure customer experience using only a few user cases and to assume that this is the solution. In fact, what happens next after identifying the problems, is even more critical. In order to achieve this, a solid and extendable framework of tools, processes and suitable information architecture is needed. There the telecom domain expertise and understanding of the network-wide view to service quality, customer groups, or even individual experience, and the entire service life cycle are essential building blocks to achieving a good user experience.

Dr. Sakari Palko, Head of OBS Product Management, Asia Pacific, Nokia Siemens Networks, Singapore

3:15 pm

Afternoon Refreshments

3:45 pm

Panel Discussion: Customer Centricity, results from the pre-registration poll, and live interactive audience Q&A regarding the critical business issues today

Anthony Peter Kalcina, Founder & Executive Director, Clarity International Ltd, Australia

Joseph Waring, Group Editor, Telecom Asia, Hong Kong

David Moss, Project Director, Vodafone Pacific,
New Zealand

Moderator: Karl Whitelock, Senior Consulting Analyst, OSS/BSS Global Competitive Strategies (OSSCS), Stratecast a division of Frost & Sullivan, USA

4:30pm

Revenue Management: Convergent Billing and Service Enablement

The communications industry has traditionally been technology driven, but increasing focus on the customer is essential for addressing changing market demands. New services involving internal and external (content) resources are driving real time billing requirements. Customers do not care about technical complexities and secretly hope billing goes away. This session highlights case studies showing how customer satisfaction improves as creative billing options involving real time transaction management and advertising supplemented offerings gains market acceptance.

Joe Hogan, CTO & Founder, Openet, Ireland